Charlotte, NC (January 19, 2004)-Flag Chasers
race-used flag cards have been the featured memorabilia
card in Wheels High Gear since 1998. This year's cards commemorate
a landmark event in NASCAR history, the final year of Winston's
NASCAR sponsorship. The 2004 Flag Chasers cards
(1:144 Hobby, 1:240 Retail) showcase nine 2003 race winners
paired with each of the seven different flags, including
the last "Unocal 76" checkered flag, sporting
the orange, black, and white colors that have been associated
with NASCAR for more than 40 years.
Wheels High Gear 2004 brings back a popular contest
with a one-of-a-kind prize, a Wheels High Gear 2004
checkered flag. This unique flag will be autographed by
the cast of drivers starring in the inaugural 2004 Nextel
Cup championship chase, including Dale Earnhardt Jr, several
past champions, and a promising crop of rookies. The winner
of this flag will have an extremely unique souvenir from
this groundbreaking year of change in NASCAR history.
There are several other noteworthy inserts found in Wheels
High Gear 2004 including Wheels Authentic Autographs,
an autograph program that features NASCAR's past, present,
and future stars (1:60 Hobby, 1:196 Retail). Custom Shop,
a Wheels original, allows collectors some creative freedom
to construct their own card by choosing their favorite card
front and back (1:200). As part of the Winston Victory Lap
program, Wheels High Gear 2004 will feature a special
insert of the six multiple Winston Cup Champions (1:48)
and a special Hobby-Only version sequentially numbered to
100.
"We are very excited to include the last Winston Cup
Series flags in Wheels High Gear 2004," explained Heather
Maillard, associate product manager for Press Pass, a division
of RC2 (NASDAQ: RCRC). "Lucky collectors that pull
Flag Chasers cards not only get a great race-used trading
card of a top driver, but an important piece of NASCAR Winston
Cup history."
The Wheels High Gear 2004 base set consists of 72
colorful cards printed on premium quality 24-point card
stock and releases on January 21, 2004.
RC2 (www.rc2corp.com) is a leading producer and marketer
of high quality, innovative collectibles and toys targeted
at adult collectors and children, as measured by sales and
brand recognition. The Company's diverse product offerings
include: agricultural, construction and outdoor sports vehicle
replicas; automotive, high performance and racing vehicle
replicas; traditional children's toys; sports trading cards
and racing apparel and souvenirs; and collectible figures.
These products are sold under the Company's market-focused
brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden,
Feltkids® and JoyRide Studios®. The Company supports
its brands and enhances the authenticity of its products
by linking them with highly recognized licensed properties
from John Deere, Harley-Davidson, HIT Entertainment, Lamaze,
Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler,
NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers,
DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft.
The Company's products are marketed through multiple channels
of distribution, including chain retailers, specialty and
hobby wholesalers and retailers, OEM dealers, corporate
accounts for promotional purposes and direct to consumers.
The Company sells through more than 20,000 retail outlets
located in North America, Europe and Asia Pacific.
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