Bolingbrook, IL (January 27, 2004)-RC2 Corporation (NASDAQ: RCRC) announced today that the first La Petite™ Madeline mini-dolls, accessories and playsets are now available at retailers nationwide. 2004 marks the 65th anniversary of the Madeline character, the heroine of Ludwig Bemelman's classic storybooks. Debuting in time to bring Madeline's world of wholesome, age-appropriate role play to a new generation of young girls, La Petite Madeline takes this timeless childhood icon to an all-new level of fun with affordable miniature playsets, Madeline dolls and accessories.

Peter Henseler, President of RC2 states, "What better way to celebrate the 65th birthday of Madeline than with the debut of a whole new way to play with this much-loved character? The La Petite Madeline line expands the reach of the evergreen Madeline brand, while offering consumers great play value at affordable price points. We believe that this all-new portable system will bring the ageless appeal of Madeline to a whole new audience."

Madeline is ready to go anywhere with this new take-along collection of 3" La Petite Madeline mini-dolls, accessories and playsets. No need to worry about misplacing pieces as they fit easily inside the set for easy clean-up and organization.

Playsets
All-in-one playsets offer maximum play value and ultimate portability in a variety of price points. Sets include La Petite Old House in Paris, La Petite Eiffel Tower Playset, La Petite Hat Boutique, La Petite Puppy Playhouse, and La Petite Sweet Shop.

Doll Packs
These doll packs are the perfect way to introduce little Madeline enthusiasts to the world of La Petite. The three-inch dolls are perfectly sized for on-the-go fun and a perfect fit for little pockets. Doll packs include Introductory Madeline Character Sets, with over nine pieces, and Deluxe Doll Packs, with over fifteen pieces.

About RC2 Corporation

RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curveä, American Muscle™, AMT®, W. Britain®, Press Pass®, Eden™, Feltkids® and JoyRide Studios™. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.

Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward-looking words or phrases such as "anticipate,'' "believe,'' "could,'' "expect,'' "intend,'' "may,'' "planned,'' "potential,'' "should,'' "will'' and "would.'' Such forward-looking statements are inherently subject to known and unknown risks and uncertainties. Such uncertainties and other operational matters are discussed further in the Company's quarterly and annual filings with the Securities and Exchange Commission. The Company's actual results and future developments could differ materially from the results or developments expressed in, or implied by, these forward-looking statements. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

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