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RC2 CORPORATION STRENGTHENS BRAND PORTFOLIO IN 2004 WITH FRESH
PRODUCT Bolingbrook, IL (February 11, 2004)-Building on its success in 2003, RC2 Corporation (NASDAQ: RCRC) strengthens its portfolio further with an exciting line-up of innovative products and brands for 2004 which debuts this weekend at The American International Toy Fair in New York. RC2 believes its success can be attributed to their unique position in the industry. Curtis Stoelting, CEO of RC2 states, "We are all about 'play' not just toys or collectibles, but about passionate play for people of all ages. Our goal is to make products that compel passionate play, and this distinguishing difference helps us maintain our competitive edge in a changing marketplace." RC2's vision has been effective with their products receiving over fifty awards from toy industry experts, child development professionals, and parenting and collector magazines in 2003. This year, RC2 demonstrates this vision by developing new and creative products. Whether it's building upon current core brands or the development of new product lines and brands, RC2 is committed to bringing new toys and collectibles to the market. When asked about the company's future, Peter Henseler, President of RC2 states, "We will continue to introduce innovative new products, build new brands and licenses as well as expand worldwide and multi-channel distribution to meet the ever-changing needs of our consumers and retail customers." For 2004, RC2's new featured product introductions include:
RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscleä, AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®, JoyRide® and JoyRide Studios®. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Discovery Channel and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific. Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward-looking words or phrases such as "anticipate,'' "believe,'' "could,'' "expect,'' "intend,'' "may,'' "planned,'' "potential,'' "should,'' "will'' and "would.'' Such forward-looking statements are inherently subject to known and unknown risks and uncertainties. Such uncertainties and other operational matters are discussed further in the Company's quarterly and annual filings with the Securities and Exchange Commission. The Company's actual results and future developments could differ materially from the results or developments expressed in, or implied by, these forward-looking statements. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.
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