April 23, 2004 Charlotte, N.C. -
Dale Earnhardt left his mark on NASCAR with his intimidating
style, desire to win, and his impressive 76 career victories.
Press Pass has created a one-of-a-kind trading card set
that features photography from all 76 of Dale's victories
packaged in a distinctive collectible tin.
The Dale Earnhardt Legacy Series offers Dale Earnhardt
fans two great keepsakes. The 76-card set is the first
ever created that tells the story behind all of Dale Earnhardt's
victories from his breakthrough win in Bristol in 1979
to his final victory at Talladega where he charged from
18th place with 5 laps to go to capture the checkered
flag. The collectible tin features Dale Earnhardt and
The Legacy logo in Dale's familiar black and red colors,
and can also be displayed as a stand alone collectible.
"The Dale Earnhardt Legacy Series Tin Collection
provides collectors with a written and visual history
of Dale's 76 career victories along with a limited edition
tin to display with the card set or separately,"
explained Heather Maillard, associate product manager
for Press Pass, a division of RC2 (NASDAQ: RCRC). "This
set will be available at select retail and hobby stores
beginning in mid-May, making it a great Father's Day gift."
RC2 (www.rc2corp.com) is a leading designer, producer
and marketer of high-quality, innovative collectibles
and toys targeted at adult collectors and children, as
measured by sales and brand recognition. The Company's
diverse product offerings include: agricultural, construction
and outdoor sports vehicle replicas; automotive, high
performance and racing vehicle replicas; traditional children's
toys; sports trading cards, apparel and souvenirs; and
collectible figures. These products are sold under the
Company's market-focused brand names, including Racing
Champions®, Ertl®, Ertl Collectibles®, Learning
Curve®, American Muscle, AMT®, W. Britain®,
Press Pass®, Eden®, Feltkids®, JoyRide®
and JoyRide Studios®. The Company supports its brands
and enhances the authenticity of its products by linking
them with highly recognized licensed properties from John
Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case
New Holland, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler,
NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers,
DIC Entertainment, Discovery Channel and Microsoft. The
Company's products are marketed through multiple channels
of distribution, including chain retailers, specialty
and hobby wholesalers and retailers, OEM dealers, corporate
accounts for promotional purposes and direct to consumers.
The Company sells through more than 25,000 retail outlets
located in North America, Europe, Australia and Asia Pacific.